Grigoriou Kids

Creative Agency: Partners Y&RCreative Director: Alexandros Alexandrou Art Director: Andreas Pitsillides Copy Writer: Alexandra Paspalidou Graphic Designer: Anna MiltiadouAccount Executive: Maria Koni Media Manager: Stella Minnoshi Project Type: Produced, Commercial Work Client: Grigoriou B.E. Ltd.Location: Cyprus Packaging Contents: Cold cuts Packaging Substrate / Materials: Plastic, Paper Printing Process: Offset

Grigoriou Kids is a series of meat delicacies specially made for children, naturally fresh, with high nutritional value and low in fat. The series was firstly introduced with Disney characters but when those rights expired, we were left with only one question “How do we make something as exciting and fun for the kids without their beloved Disney characters?" So we thought… its our turn to play, and oh boy did we play! We created new characters to dress the packages which will not only attract our younger audience but older ones as well!

What's Unique?Its unique in the way of showing the product, through the mouth of our characters. They also have perforated arms in the back of the package, opening them makes our character really pop to life, and allows children to play with them.