Summit Brewing Company Redesigned on POTW DEMO

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Summit Brewing Company Redesigned

Harsimran Singh Packaging of the World Chief Curator January 09, 2014 Americas , Redesigned , Student , USA

Duffy & Partners just released a new packaging system for Summit Brewing Company on all varieties of beer. The new packaging will be phased in gradually throughout 2014.

Summit partnered with Duffy & Partners to develop the new visual stories displayed on each of Summit’s distinctive tasting beers.

The visual artistry on the new packaging tells stories of Minnesota landmarks and the ingredients that make each brew uniquely Summit. The final product illustrates the brand’s evolution while celebrating the place it calls home.