Bell Verd (Lovely Green)

Agency: Senyor Estudi
Designer: Lluís Serra and Mireia Sais
Client: Bell Verd
Country: Spain

It is vital that olives are harvested at the optimal level of greenness in order to obtain an oil of the highest quality. This is the reason that this ecological olive producer combines mechanized and natural processes to gather the entire harvest within a few hours, replacing the traditional image of a grandfather striking the olive branches with a stick. The overlapping of the initials B and V, using typographies from old cross-stitch templates has enabled us to ensure that the colour takes centre stage.