Suja Essentials

Agency: Bex Brands
Designers: Becky Nelson, Jeremy Dahl
Client: Suja Essentials
Country: United States

Essentials is the third line of juices to come from Suja. It's set at a price that competes with lines like Odwalla and Naked, but wants to feel within the same family as it's flagship brand, which sells at higher price point. By utilizing more hand-written style fonts and creating a transparent porthole, the line still feels pure & sophisticated, but also warm and inviting.